Dentists in Ohio should be mindful of advertising that may cause a problem with regulatory agencies. It is important to consult your team of advisors before advertising. Here are a few examples of what you may want to avoid when promoting your practice:

1. Advertising that misrepresents the qualifications of the dentist. For example, using the term “specializing” when the dentist is not a recognized specialist in Ohio.

2. Advertising that tends to mislead or deceive the public. For example, the terms “pain free or painless dentistry” or “disease free office.”

3. Using laudatory comments, except as may otherwise be specifically allowed by state regulation.

4. Ohio law requires that you clearly identify yourself as a General Dentist if you are not practicing as a specialist.

5. A testimonial or endorsement can only be made by patients of record.

We suggest reviewing Chapter 4715-13 Advertising in the Ohio Administrative Code for more guidance.